After watching a quick video from Gary Vaynerchuk the other day on YouTube I got to thinking about how I could easily implement sites that utilize game theory to increase the level of engagement of my visitors.
Using Drupal and some of the modules for voting, and awarding points for actions we can build robust sites that encourage users to be active members of our site. Just the other day I joined the Bing Rewards program and started exploring their site to gain points which I can exchange for free Redbox rentals, etc.
These days when we're struggling to keep readers interested and coming back using game theory can give them incentives.
For instance, we can award points in Drupal when certain actions take place such as liking our page on a social network, or signing up for a newsletter, or leaving a product review/comment. We can then award badges or points based on this system which we could exchange for additional features, more prominent featuring of their profile (on a dating site, etc), or even monetary rewards.
For sites like this I would definitely suggest using Drupal over Wordpress because it has advanced granular permissions baked in which makes it easy to control access to content based on point levels, etc.
Start thinking about how you can use game theory to keep people active! I wonder if it would be against the ToS of various affiliate programs to reward visitors with points for purchasing goods and then giving them prizes (free ebooks, free subscriptions to our sites, etc). This could be a great way to boost Amazon Associates earnings if it's not prohibited.
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